코코힐리

http://cocoheali.tradekorea.com

"Cocoheali" is a brand exclusively for kid’s skincare and cosmetics operated by Purplus Co., Ltd. There is a special story behind the birth of Cocoheali. While raising her three daughters, CEO of Purplus Co., Ltd., Park Eun-jung, discovered how her children were imitating her putting on makeup. It was through this moment that she realized the need for kid’s cosmetics made with quality ingredients that were safe for children to use - thus the start of Cocoheali. Cocoheali released a safe and reliable kid’s creametics (short for creative + cosmetic) line with creative ideas. Not only limiting itself as cosmetics that simply decorates one’s outer appearance, it is a tool or medium of colorful ideas to help children express themselves while enjoying a variety of colors, textures, ideas, and emotions through beauty items that encourages free play through which helps them to discover their creative identity. This is the Cocoheali Creametics line. In addition to the creametics line is Cocoheali’s ImmuImmu non-toxic skincare line. It is a gentle line perfect for the whole family, but mainly children. Enzyme ingredients extracted from 6 types of rare mushrooms helps strengthen skin’s immunity and is safe to use by the whole family, from infants to teenagers and adults, including pregnant women. Currently, Cocoheali meets its customers through pop-up stores and online shopping malls of all major department stores of South Korea such as Shinsegae Department Store, Lotte Department Store, and The Galleria Department Store. Cocoheali is also paving its way globally through active overseas exports, and currently conducting SNS marketing through various video contents and events. In particular, since the end of 2020, famous Korean actress, Lee Yoonji and her daughter, Jung Ranee, have been actively investing in brand marketing as Cocoheali’s muse.